From £462k to £1M: transforming a beauty brand in a year.

Winning in a low-barrier, high-stakes niche.

The brand operates primarily on Amazon with a growing presence across European marketplaces. Beauty is brutally competitive: low barriers to entry mean newer brands often fail on poor ratings, so high-quality content and hard-won authority are everything. The previous year set the baseline, £462k in sales, averaging £38.5k per month.

Three levers, pulled in concert.

1 · Extensive keyword research

• Deep-dive research using Helium10 and DataDive.
• A comprehensive, high-potential keyword list tailored to the beauty niche.
• Meaningful data processed to inform campaign strategy, not guesswork.

2 · Product listing optimization

• Refined titles, bullet points and descriptions with high-performing keywords.
• Listing quality enhanced following industry-expert (Steven Pope) guidelines.
• Result: higher organic rankings and better conversion rates across the catalogue.

3 · Data-driven PPC optimization

• Console-based adjustments, immediate bid optimizations and campaign restructuring.
• Search-term analysis segmented into actionable buckets (high potential, high ROAS, high ACoS).
• Search Query Performance (SQP) reports analysed over two quarters to find low-share, high-conversion targets untapped in PPC.

What made it work.

• Tools like Helium10 and DataDive are invaluable for discovering growth opportunities.
• Well-crafted listings drive organic visibility and build customer trust.
• Regular search-term and market-share analysis sustains performance gains.
• Transparent client communication enabled swift implementation of impactful changes.