/* =========================================================
   Ad Catalyst — Premium + Blue design system  (v4)
   Warm cream base · navy ink · blue primary · gold warm accent
   Space Grotesk (display) + Inter (body) + JetBrains Mono (data)
   ========================================================= */

:root{
  /* Warm premium base */
  --bg:#faf8f2;            /* warm cream off-white */
  --bg-soft:#f2ede2;       /* warm soft section */
  --white:#ffffff;
  --line:#e7e0d2;          /* warm hairline */

  /* Navy + ink (the palette we're used to) */
  --navy:#0e1a30;          /* deep navy — dark sections / footer */
  --navy-2:#16243f;
  --ink:#0e1a30;           /* headings */
  --text:#232c40;          /* body text */
  --muted:#5b6478;         /* secondary */

  /* Blue primary + gold warm accent */
  --accent:#2160d8;        /* blue — primary accent */
  --accent-2:#3f9ae6;      /* lighter blue */
  --gold:#b8902f;          /* warm gold — secondary accent */
  --gold-soft:#e8d3a3;
  --coral:#d9764a;         /* Claude */
  --coral-soft:#f0c3b0;

  --grad:linear-gradient(120deg,#2160d8,#3f9ae6);
  --grad-soft:linear-gradient(120deg,rgba(33,96,216,.10),rgba(63,154,230,.10));
  --gold-line:linear-gradient(180deg,#d9b65a,#b8902f);

  /* Type */
  --display:"Space Grotesk","Segoe UI",system-ui,sans-serif;
  --sans:"Inter",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,monospace;

  /* Shape & depth */
  --container:1180px;
  --radius:16px;
  --radius-sm:9px;
  --shadow-sm:0 1px 2px rgba(14,26,48,.06), 0 4px 16px rgba(14,26,48,.05);
  --shadow:0 14px 40px rgba(14,26,48,.10);
  --glow:0 16px 44px rgba(33,96,216,.16);
  --ease:cubic-bezier(.2,.7,.2,1);
}

/* ---------- Reset ---------- */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;font-family:var(--sans);color:var(--text);
  background:var(--bg);
  background-image:
    radial-gradient(46% 34% at 84% -4%,rgba(33,96,216,.07),transparent 60%),
    radial-gradient(40% 32% at 3% 6%,rgba(184,144,47,.07),transparent 60%);
  background-attachment:fixed;
  font-size:17px;line-height:1.65;letter-spacing:.01em;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font-family:inherit}
h1,h2,h3,h4{font-family:var(--display);color:var(--ink);font-weight:600;line-height:1.08;margin:0 0 .4em;letter-spacing:-.02em}
h1{font-size:clamp(2.4rem,5.4vw,4.15rem);font-weight:700}
h2{font-size:clamp(1.95rem,3.7vw,2.85rem);font-weight:600}
h3{font-size:clamp(1.2rem,2vw,1.5rem)}
p{margin:0 0 1rem}
.lead{font-size:clamp(1.05rem,1.6vw,1.27rem);color:var(--muted);line-height:1.6}
.grad-text{background:linear-gradient(120deg,#1e5fd1,#3f9ae6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:transparent}

/* ---------- Layout ---------- */
.container{width:100%;max-width:var(--container);margin-inline:auto;padding-inline:24px}
.section{padding:clamp(64px,9vw,114px) 0;position:relative}
.section--soft{background:var(--bg-soft)}
.section--navy{background:var(--navy);color:#c4cde0;position:relative;overflow:hidden}
.section--navy::before{content:"";position:absolute;inset:0;z-index:0;opacity:.5;
  background-image:linear-gradient(rgba(255,255,255,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.04) 1px,transparent 1px);
  background-size:46px 46px;-webkit-mask-image:radial-gradient(70% 70% at 50% 30%,#000,transparent);mask-image:radial-gradient(70% 70% at 50% 30%,#000,transparent)}
.section--navy::after{content:"";position:absolute;z-index:0;width:520px;height:520px;right:-120px;top:-160px;border-radius:50%;
  background:radial-gradient(circle,rgba(33,96,216,.30),transparent 60%);filter:blur(20px)}
.section--navy .container{position:relative;z-index:1}
.section--navy h1,.section--navy h2,.section--navy h3{color:#fff}
.narrow{max-width:760px}.center{text-align:center}
.grid{display:grid;gap:28px}
.eyebrow{font-family:var(--mono);font-size:.74rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);margin-bottom:16px;display:inline-flex;align-items:center;gap:9px}
.eyebrow::before{content:"";width:22px;height:1px;background:currentColor;opacity:.6}
.section--navy .eyebrow{color:var(--gold-soft)}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:.55em;border:1px solid transparent;border-radius:11px;
  padding:.85em 1.5em;font-weight:600;font-size:.96rem;cursor:pointer;transition:transform .2s var(--ease),box-shadow .2s var(--ease),background .2s,color .2s,border-color .2s}
.btn:hover{transform:translateY(-2px)}
.btn--primary{background:var(--navy);color:#fff;box-shadow:var(--shadow-sm)}
.btn--primary:hover{background:var(--navy-2);box-shadow:var(--shadow)}
.btn--gold{background:var(--grad);color:#fff;box-shadow:0 8px 22px rgba(33,96,216,.28)}
.btn--gold:hover{box-shadow:var(--glow)}
.btn--ghost{background:rgba(255,255,255,.7);backdrop-filter:blur(6px);border-color:var(--line);color:var(--ink)}
.btn--ghost:hover{border-color:var(--accent);color:var(--accent)}
.btn--light{background:#fff;color:var(--navy)}
.btn--light:hover{background:#f1f0ec}
.btn--lg{padding:1.02em 1.85em;font-size:1.03rem}
.btn .arrow{transition:transform .2s var(--ease)}
.btn:hover .arrow{transform:translateX(4px)}

/* ---------- Header / Nav ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(250,248,242,.78);backdrop-filter:saturate(160%) blur(14px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--display);font-weight:700;font-size:1.3rem;color:var(--ink);letter-spacing:-.02em}
.brand .spark{width:26px;height:26px;flex:0 0 auto}
.nav-links{display:flex;align-items:center;gap:30px;list-style:none;margin:0;padding:0}
.nav-links a{font-size:.95rem;font-weight:500;color:var(--text);opacity:.82;transition:opacity .2s,color .2s}
.nav-links a:hover,.nav-links a.active{opacity:1;color:var(--accent)}
.nav-cta{display:flex;align-items:center;gap:14px}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;width:42px;height:42px;align-items:center;justify-content:center}
.nav-toggle span,.nav-toggle span::before,.nav-toggle span::after{display:block;width:22px;height:2px;background:var(--ink);border-radius:2px}
.nav-toggle span{position:relative}
.nav-toggle span::before,.nav-toggle span::after{content:"";position:absolute;left:0}
.nav-toggle span::before{top:-7px}.nav-toggle span::after{top:7px}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden;padding:clamp(76px,10vw,128px) 0 clamp(56px,7vw,94px)}
.hero::before{content:"";position:absolute;inset:0;z-index:-2;
  background-image:linear-gradient(rgba(33,96,216,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(33,96,216,.05) 1px,transparent 1px);
  background-size:52px 52px;-webkit-mask-image:radial-gradient(60% 55% at 30% 35%,#000,transparent);mask-image:radial-gradient(60% 55% at 30% 35%,#000,transparent)}
.hero::after{content:"";position:absolute;z-index:-1;width:640px;height:640px;right:-150px;top:-200px;border-radius:50%;
  background:radial-gradient(circle,rgba(33,96,216,.12),rgba(184,144,47,.08) 45%,transparent 65%);filter:blur(12px)}
.hero h1{max-width:14ch}
.hero .lead{max-width:50ch;margin-bottom:30px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.hero-note{font-size:.9rem;color:var(--muted);margin-top:20px;font-family:var(--mono)}
.hero-note strong{color:var(--ink)}

/* ---------- Proof strip ---------- */
.proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:rgba(255,255,255,.5)}
.proof .container{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:16px 40px;padding-block:24px}
.proof span{font-weight:500;color:var(--muted);font-size:.92rem;font-family:var(--mono)}
.proof .stat b{font-family:var(--display);color:var(--ink);font-size:1.1rem;margin-right:.3em;font-weight:600}

/* ---------- Marquee (moving proof strip) ---------- */
.marquee{overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:rgba(255,255,255,.5);padding:15px 0;position:relative}
.marquee::before,.marquee::after{content:"";position:absolute;top:0;bottom:0;width:80px;z-index:2;pointer-events:none}
.marquee::before{left:0;background:linear-gradient(90deg,var(--bg),transparent)}
.marquee::after{right:0;background:linear-gradient(270deg,var(--bg),transparent)}
.marquee-track{display:flex;width:max-content;animation:marquee 42s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-group{display:flex;align-items:center;gap:0 34px;padding-right:34px;white-space:nowrap}
.mq{font-family:var(--mono);font-size:.9rem;color:var(--muted);display:inline-flex;align-items:center}
.mq b{font-family:var(--display);color:var(--ink);font-weight:600;font-size:1rem}
.mq-lead{font-family:var(--mono);font-size:.78rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}
.mq-sep{color:var(--gold);opacity:.55;font-size:1.1rem}
.mq-shark{font-family:var(--display);font-weight:600;color:#1c1402;background:linear-gradient(135deg,#f3d691,#d9b65a);padding:7px 15px;border-radius:999px;font-size:.94rem;box-shadow:0 5px 16px rgba(184,144,47,.32);display:inline-flex;align-items:center;gap:.5em}
.mq-shark .star{color:#0e1a30;font-size:1.05em}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-33.3333%)}}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none}.marquee::before,.marquee::after{display:none}}

/* ---------- Cards ---------- */
.cards{grid-template-columns:repeat(auto-fit,minmax(280px,1fr))}
.card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow-sm);transition:transform .28s var(--ease),box-shadow .28s var(--ease),border-color .28s}
.card:hover{transform:translateY(-5px);box-shadow:var(--glow);border-color:rgba(33,96,216,.4)}
.card .ico{width:48px;height:48px;border-radius:13px;display:flex;align-items:center;justify-content:center;background:var(--grad-soft);color:var(--accent);margin-bottom:18px;font-size:1.15rem}
.card h3{margin-bottom:.4em}
.card p{color:var(--muted);font-size:.97rem;margin-bottom:0}
.card .more{display:inline-flex;align-items:center;gap:6px;margin-top:16px;font-weight:600;font-size:.9rem;color:var(--accent);font-family:var(--mono)}
.card .more::after{content:"→";transition:transform .2s var(--ease)}
.card:hover .more::after{transform:translateX(4px)}

/* ---------- Differentiators ---------- */
.feature-row{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:30px}
.feature{padding-left:18px;border-left:2px solid transparent;border-image:var(--grad) 1}
.feature h3{font-size:1.18rem}
.feature p{color:var(--muted);font-size:.96rem;margin-bottom:0}
.section--navy .feature{border-image:var(--gold-line) 1}
.section--navy .feature p{color:#aeb6cc}

/* ---------- Process ---------- */
.steps{counter-reset:step;grid-template-columns:repeat(auto-fit,minmax(220px,1fr))}
.step{position:relative;padding:28px;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);transition:transform .25s var(--ease),box-shadow .25s var(--ease)}
.step:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.step::before{counter-increment:step;content:"0" counter(step);font-family:var(--mono);font-size:1.05rem;font-weight:600;color:var(--accent);display:inline-block;margin-bottom:12px;padding:3px 10px;border:1px solid rgba(33,96,216,.3);border-radius:8px;background:var(--grad-soft)}
.step h3{font-size:1.1rem}
.step p{color:var(--muted);font-size:.93rem;margin-bottom:0}

/* ---------- Stats band ---------- */
.statband{grid-template-columns:repeat(auto-fit,minmax(160px,1fr));text-align:center;gap:20px}
.statband .num{font-family:var(--display);font-size:clamp(2.2rem,4vw,3rem);font-weight:700;line-height:1;background:linear-gradient(120deg,#7fb0ff,#bfe0ff);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.statband .lbl{color:#a9b3cc;font-size:.9rem;margin-top:8px;font-family:var(--mono)}

/* ---------- Case study cards ---------- */
.case-grid{grid-template-columns:repeat(auto-fit,minmax(320px,1fr))}
.case{display:flex;flex-direction:column;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-sm);transition:transform .28s var(--ease),box-shadow .28s var(--ease),border-color .28s}
.case:hover{transform:translateY(-5px);box-shadow:var(--glow);border-color:rgba(33,96,216,.4)}
.case .case-top{padding:26px 28px 0}
.case .tag{font-family:var(--mono);font-size:.7rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);background:var(--grad-soft);padding:4px 10px;border-radius:6px}
.case .case-top h3{margin:14px 0 0}
.case .metrics{display:flex;gap:22px;padding:18px 28px 24px;flex-wrap:wrap}
.case .metrics .m b{font-family:var(--display);font-size:1.7rem;color:var(--ink);font-weight:700;display:block;line-height:1}
.case .metrics .m span{font-size:.78rem;color:var(--muted);font-family:var(--mono)}
.case blockquote{margin:0;padding:22px 28px;border-top:1px solid var(--line);background:var(--grad-soft);font-size:.95rem;color:var(--text)}
.case blockquote cite{display:block;margin-top:10px;font-style:normal;font-weight:600;font-size:.84rem;color:var(--muted);font-family:var(--mono)}
.case .case-cta{margin:auto 28px 26px;font-family:var(--mono);font-size:.85rem;font-weight:600;color:var(--accent);display:inline-flex;gap:6px}
.case .case-cta::after{content:"→";transition:transform .2s var(--ease)}
.case:hover .case-cta::after{transform:translateX(4px)}

/* ---------- Big metric (case study pages) ---------- */
.metric-grid{grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:20px}
.metric{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:26px;text-align:left;box-shadow:var(--shadow-sm)}
.metric .v{font-family:var(--display);font-size:clamp(2rem,4vw,2.7rem);font-weight:700;line-height:1;background:var(--grad);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.metric .k{font-family:var(--mono);font-size:.8rem;color:var(--muted);margin-top:10px;text-transform:uppercase;letter-spacing:.06em}

/* ---------- Testimonials ---------- */
.quotes{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}
.quote{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow-sm)}
.quote p{font-size:1.02rem;color:var(--text)}
.quote .who{display:flex;align-items:center;gap:12px;margin-top:18px}
.quote .who .av{width:44px;height:44px;border-radius:12px;background:var(--grad);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-family:var(--display)}
.quote .who b{display:block;font-size:.92rem;color:var(--ink)}
.quote .who span{font-size:.82rem;color:var(--muted);font-family:var(--mono)}

/* ---------- CTA band ---------- */
.cta-band{background:linear-gradient(135deg,#16243f,#0e1a30);color:#fff;border-radius:26px;padding:clamp(40px,6vw,72px);text-align:center;position:relative;overflow:hidden;border:1px solid rgba(255,255,255,.08)}
.cta-band::before{content:"";position:absolute;inset:0;z-index:0;opacity:.5;
  background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:42px 42px;
  -webkit-mask-image:radial-gradient(70% 80% at 50% 0%,#000,transparent);mask-image:radial-gradient(70% 80% at 50% 0%,#000,transparent)}
.cta-band::after{content:"";position:absolute;z-index:0;width:360px;height:360px;right:-60px;bottom:-160px;border-radius:50%;background:radial-gradient(circle,rgba(33,96,216,.4),transparent 60%);filter:blur(12px)}
.cta-band > *{position:relative;z-index:1}
.cta-band h2{color:#fff;max-width:20ch;margin-inline:auto}
.cta-band p{color:#c0c9dd;max-width:52ch;margin:0 auto 26px}

/* ---------- AI / Claude section ---------- */
.claude-wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:46px;align-items:center}
.claude-panel{background:linear-gradient(165deg,#fff,#fbf5ef);border:1px solid var(--coral-soft);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow)}
.skill-row{display:flex;gap:14px;align-items:flex-start;padding:14px 0;border-bottom:1px solid var(--line)}
.skill-row:last-child{border-bottom:0}
.skill-row .dot{width:36px;height:36px;border-radius:10px;flex:0 0 auto;background:rgba(217,119,87,.12);color:var(--coral);display:flex;align-items:center;justify-content:center;font-weight:700}
.skill-row b{color:var(--ink)}
.skill-row p{font-size:.92rem;color:var(--muted);margin:2px 0 0}

/* ---------- About / team ---------- */
.team{grid-template-columns:repeat(auto-fit,minmax(280px,1fr))}
.member{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow-sm)}
.member .av{width:88px;height:88px;border-radius:18px;background:var(--grad);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--display);font-size:1.9rem;font-weight:700;margin-bottom:18px;overflow:hidden}
.member .av img{width:100%;height:100%;object-fit:cover}
.member h3{margin-bottom:.15em}
.member .role{color:var(--accent);font-weight:600;font-size:.85rem;margin-bottom:12px;font-family:var(--mono)}
.member p{color:var(--muted);font-size:.95rem}
.member .tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.member .tags span{font-size:.74rem;font-family:var(--mono);background:var(--grad-soft);border:1px solid rgba(33,96,216,.18);color:var(--ink);padding:4px 10px;border-radius:999px}
.member .links{margin-top:16px}
.member .links a{font-family:var(--mono);font-size:.82rem;color:var(--accent);font-weight:600;display:inline-flex;gap:6px}

/* ---------- Forms ---------- */
.form{display:grid;gap:16px;max-width:560px}
.form .field{display:grid;gap:6px}
.form label{font-size:.82rem;font-weight:600;color:var(--ink);font-family:var(--mono);letter-spacing:.02em}
.form input,.form textarea,.form select{font-family:inherit;font-size:1rem;padding:12px 14px;border:1px solid var(--line);border-radius:var(--radius-sm);background:#fff;color:var(--text)}
.form input:focus,.form textarea:focus,.form select:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px rgba(33,96,216,.16)}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}

/* ---------- FAQ ---------- */
.faq details{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-sm);padding:6px 22px;margin-bottom:12px}
.faq summary{cursor:pointer;font-weight:600;color:var(--ink);padding:14px 0;list-style:none;font-family:var(--display)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";float:right;color:var(--accent);font-size:1.3rem;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{color:var(--muted);padding-bottom:8px;margin:0}

/* ---------- Pricing ---------- */
.pricing{grid-template-columns:repeat(auto-fit,minmax(280px,1fr));align-items:stretch}
.tier{display:flex;flex-direction:column;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:32px;box-shadow:var(--shadow-sm);transition:transform .25s var(--ease),box-shadow .25s var(--ease)}
.tier:hover{transform:translateY(-5px);box-shadow:var(--glow)}
.tier.featured{border-color:var(--accent);box-shadow:var(--glow);position:relative}
.tier.featured::before{content:"Most popular";position:absolute;top:-12px;left:32px;background:var(--grad);color:#fff;font-family:var(--mono);font-size:.68rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:5px 12px;border-radius:999px}
.tier h3{margin-bottom:.1em}
.tier .who-for{color:var(--muted);font-size:.9rem;margin-bottom:18px}
.tier .price{font-family:var(--display);font-size:2rem;color:var(--ink);font-weight:700;line-height:1.1}
.tier .price small{display:block;font-family:var(--mono);font-size:.78rem;color:var(--muted);font-weight:500;margin-top:6px}
.tier ul{list-style:none;margin:22px 0;padding:0;display:grid;gap:11px}
.tier ul li{position:relative;padding-left:26px;font-size:.94rem;color:var(--text)}
.tier ul li::before{content:"✓";position:absolute;left:0;top:0;color:var(--accent);font-weight:700}
.tier ul li.hl{background:var(--grad-soft);color:#1d57c4;font-weight:600;border-radius:8px;padding-top:5px;padding-bottom:5px;margin-left:-8px;padding-left:34px;border:1px solid rgba(33,96,216,.22)}
.tier ul li.hl::before{left:8px}
.tier .btn{margin-top:auto;justify-content:center}

/* ---------- Page hero (interior) ---------- */
.page-hero{padding:clamp(64px,8vw,104px) 0 clamp(36px,5vw,58px);position:relative;overflow:hidden;border-bottom:1px solid var(--line)}
.page-hero::before{content:"";position:absolute;inset:0;z-index:-1;
  background-image:linear-gradient(rgba(33,96,216,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(33,96,216,.05) 1px,transparent 1px);
  background-size:52px 52px;-webkit-mask-image:radial-gradient(55% 60% at 25% 30%,#000,transparent);mask-image:radial-gradient(55% 60% at 25% 30%,#000,transparent)}
.page-hero h1{max-width:18ch}
.page-hero .lead{max-width:58ch}

/* ---------- Long-form (case study body) ---------- */
.prose{max-width:760px}
.prose h2{margin-top:1.5em}
.prose h3{margin-top:1.3em;color:var(--ink)}
.prose ul{padding-left:0;list-style:none;display:grid;gap:10px;margin:1em 0}
.prose ul li{position:relative;padding-left:28px;color:var(--text)}
.prose ul li::before{content:"▸";position:absolute;left:4px;color:var(--accent)}
.prose .note{background:var(--grad-soft);border:1px solid rgba(33,96,216,.18);border-radius:var(--radius-sm);padding:16px 20px;font-size:.95rem;color:var(--text);margin:1.2em 0}
.breadcrumb{font-family:var(--mono);font-size:.8rem;color:var(--muted);margin-bottom:18px}
.breadcrumb a{color:var(--accent)}

/* ---------- Footer ---------- */
.site-footer{background:var(--navy);color:#9aa4bd;padding:64px 0 30px;position:relative;overflow:hidden}
.site-footer::before{content:"";position:absolute;inset:0;opacity:.4;background-image:linear-gradient(rgba(255,255,255,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.04) 1px,transparent 1px);background-size:46px 46px;-webkit-mask-image:radial-gradient(80% 60% at 50% 0%,#000,transparent);mask-image:radial-gradient(80% 60% at 50% 0%,#000,transparent)}
.site-footer .container{position:relative;z-index:1}
.site-footer h4{color:#fff;font-family:var(--mono);font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:16px;font-weight:600}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:36px}
.site-footer a{display:block;padding:5px 0;color:#9aa4bd;font-size:.93rem;transition:color .2s}
.site-footer a:hover{color:#fff}
.site-footer .brand{color:#fff;margin-bottom:14px}
.footer-about p{font-size:.93rem;max-width:34ch;color:#8893ab}
.footer-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;margin-top:46px;padding-top:24px;border-top:1px solid rgba(255,255,255,.1);font-size:.84rem;color:#7d889f;font-family:var(--mono)}

/* ---------- Media / imagery ---------- */
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.hero-visual{position:relative}
.dash{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow);padding:20px;position:relative;z-index:1}
.dash .dash-h{display:flex;align-items:center;justify-content:space-between;margin-bottom:14px}
.dash .dash-h b{font-family:var(--display);font-size:1rem;color:var(--ink)}
.dash .dash-h .lbl{font-family:var(--mono);font-size:.64rem;color:#fff;background:var(--accent);padding:3px 9px;border-radius:6px;letter-spacing:.04em}
.dash .kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-bottom:16px}
.dash .kpi{background:var(--bg-soft);border:1px solid var(--line);border-radius:10px;padding:11px}
.dash .kpi .n{font-family:var(--display);font-weight:700;color:var(--ink);font-size:1.15rem;line-height:1}
.dash .kpi .l{font-family:var(--mono);font-size:.58rem;color:var(--muted);text-transform:uppercase;letter-spacing:.05em;margin-top:5px}
.dash .chart{background:var(--bg-soft);border:1px solid var(--line);border-radius:10px;padding:14px}
.float-card{position:absolute;background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:var(--shadow);padding:9px 13px;font-family:var(--mono);font-size:.76rem;color:var(--ink);display:flex;align-items:center;gap:8px;z-index:2}
.float-card .dotg{width:8px;height:8px;border-radius:50%;background:#16a34a;box-shadow:0 0 0 4px rgba(22,163,74,.18)}
.float-card b{color:var(--accent)}
.float-a{right:-16px;top:-20px}
.float-b{left:-20px;bottom:22px}

.photoband{position:relative;overflow:hidden;min-height:330px;display:flex;align-items:center}
.photoband img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.photoband::after{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(120deg,rgba(14,26,48,.86),rgba(14,26,48,.5) 58%,rgba(33,96,216,.45))}
.photoband .container{position:relative;z-index:2;color:#fff}
.photoband h2{color:#fff;max-width:20ch}
.photoband .lead{color:#d7deec;max-width:50ch}
.photoband .eyebrow{color:var(--gold-soft)}

.thumb{height:158px;overflow:hidden;margin:-30px -30px 22px;border-bottom:1px solid var(--line);position:relative}
.thumb img{width:100%;height:100%;object-fit:cover}
.thumb::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(14,26,48,0),rgba(14,26,48,.18))}

.about-media{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow);position:relative}
.about-media img{width:100%;display:block;aspect-ratio:4/3;object-fit:cover;object-position:center 22%}
.about-media .cap{position:absolute;left:0;right:0;bottom:0;padding:16px 20px;background:linear-gradient(180deg,transparent,rgba(14,26,48,.8));color:#fff;font-family:var(--mono);font-size:.8rem}
.split{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr;gap:36px}.float-a,.float-b{position:static;display:inline-flex;margin:8px 8px 0 0}.split{grid-template-columns:1fr;gap:30px}}

/* ---------- Nav: Scale Insights button ---------- */
.nav-links a.nav-si{border:1px solid var(--gold);color:#9a7720;padding:5px 13px;border-radius:999px;font-weight:600;opacity:1}
.nav-links a.nav-si:hover{background:var(--gold);color:#1c1402}

/* ---------- YouTube facade ---------- */
.video-wrap{max-width:820px}
.yt{position:relative;border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow);cursor:pointer;aspect-ratio:16/9;background:#0e1a30}
.yt img{width:100%;height:100%;object-fit:cover;display:block}
.yt::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(14,26,48,.05),rgba(14,26,48,.45))}
.yt .play{position:absolute;inset:0;margin:auto;width:76px;height:76px;border-radius:50%;background:rgba(255,0,0,.92);display:flex;align-items:center;justify-content:center;z-index:2;transition:transform .2s var(--ease),background .2s}
.yt:hover .play{transform:scale(1.08);background:#f00}
.yt .play::before{content:"";border-style:solid;border-width:13px 0 13px 22px;border-color:transparent transparent transparent #fff;margin-left:6px}
.yt iframe{position:absolute;inset:0;width:100%;height:100%;border:0;display:block}
.video-grid{grid-template-columns:repeat(3,1fr);gap:22px}
.vid-title{font-family:var(--display);font-weight:600;font-size:.98rem;color:var(--ink);margin:12px 0 0;line-height:1.3}
@media (max-width:780px){.video-grid{grid-template-columns:1fr;max-width:480px;margin-inline:auto}}

/* ---------- Calendly ---------- */
.calendly-inline-widget{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-sm);background:#fff;min-width:300px}

/* ---------- Balanced case grid + card graphic ---------- */
.case-grid--2{grid-template-columns:repeat(2,1fr)}
@media (max-width:780px){.case-grid--2{grid-template-columns:1fr}}
.spark-top{height:54px;margin:0 0 2px;display:block;width:100%}

/* ---------- Case page graphic ---------- */
.case-graphic{background:#fff;border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow-sm);padding:26px}
.case-graphic .cap{font-family:var(--mono);font-size:.72rem;color:var(--muted);text-transform:uppercase;letter-spacing:.08em;margin-bottom:14px}
.case-graphic svg{width:100%;height:auto;display:block}

/* ---------- WhatsApp ---------- */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:200;display:inline-flex;align-items:center;gap:10px;background:#25d366;color:#04331f;padding:12px 18px 12px 15px;border-radius:999px;font-family:var(--sans);font-weight:600;font-size:.95rem;box-shadow:0 12px 30px rgba(14,26,48,.25);transition:transform .2s var(--ease),box-shadow .2s var(--ease)}
.wa-float:hover{transform:translateY(-2px) scale(1.03);box-shadow:0 16px 40px rgba(37,211,102,.5);color:#04331f}
.wa-float .wa-ic{display:inline-flex;position:relative;z-index:1}
.wa-float .wa-tx{position:relative;z-index:1}
.wa-float::before{content:"";position:absolute;inset:0;border-radius:999px;box-shadow:0 0 0 0 rgba(37,211,102,.5);animation:waPulse 2.6s infinite}
@keyframes waPulse{0%{box-shadow:0 0 0 0 rgba(37,211,102,.5)}70%{box-shadow:0 0 0 18px rgba(37,211,102,0)}100%{box-shadow:0 0 0 0 rgba(37,211,102,0)}}
.btn.wa-btn{background:#25d366;color:#04331f;box-shadow:0 8px 22px rgba(37,211,102,.35)}
.btn.wa-btn:hover{background:#20c35d;box-shadow:0 14px 38px rgba(37,211,102,.45)}
.wa-card{text-align:center}
.wa-card .wa-logo{width:64px;height:64px;border-radius:18px;background:#25d366;color:#fff;display:inline-flex;align-items:center;justify-content:center;margin-bottom:16px}
.wa-card .wa-num{font-family:var(--mono);color:var(--muted);margin-top:14px;font-size:.95rem}
@media (max-width:600px){.wa-float .wa-tx{display:none}.wa-float{padding:14px;right:16px;bottom:16px}}
@media (prefers-reduced-motion:reduce){.wa-float::before{animation:none}.wa-float:hover{transform:none}}

/* ---------- Reveal animation ---------- */
.reveal{opacity:0;transform:translateY(20px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}.btn:hover,.card:hover,.case:hover,.step:hover,.tier:hover{transform:none}}

/* ---------- Utility ---------- */
.mt-s{margin-top:18px}.mt-m{margin-top:34px}.mb-0{margin-bottom:0}.maxw-sm{max-width:640px}

/* ---------- Responsive ---------- */
@media (max-width:900px){
  .claude-wrap{grid-template-columns:1fr;gap:32px}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:760px){
  body{font-size:16px}
  .nav-links,.nav-cta .btn--ghost{display:none}
  .nav-toggle{display:flex}
  .nav-links.open{display:flex;position:absolute;top:72px;left:0;right:0;flex-direction:column;gap:0;background:var(--bg);border-bottom:1px solid var(--line);padding:8px 24px 18px}
  .nav-links.open li{width:100%;border-top:1px solid var(--line)}
  .nav-links.open a{display:block;padding:14px 0}
  .form .row{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
}